About

Three Decades on the Floor, in the Tower, and in the Corner Office

Joe Coscarelli is a luxury automotive executive with more than 30 years in highline and exotic retail, most recently Corporate General Manager of HGreg Lux.

Joe Coscarelli, executive advisor to luxury and exotic automotive dealers

I have spent more than 30 years in luxury, highline and exotic automotive retail, on the sales floor, in the tower and in the corner office.

Since 2019 I have been a central architect behind the expansion and operational maturity of one of America's fastest growing luxury preowned groups. As Corporate General Manager of HGreg Lux, a multi-rooftop luxury and exotic group in South Florida and Costa Mesa, CA, I directed its growth from 2 to 5 rooftops with full P&L responsibility for over $80M in active highline inventory. I recruited and developed 5 General Managers and more than 60 sales and service personnel.

Before that, I was General Manager at Schumacher Auto Group in Delray Beach, at Braman Motorcars (Cadillac, Rolls-Royce, Bentley) in Miami, and at Classic Cadillac, Sonic Automotive and Massey Cadillac across Florida, North Carolina and Georgia.

Today I advise dealerships on highline inventory strategy, turnaround, customer experience transformation, digital retail and AI-enabled operational efficiency. I am based in Palm Beach, Florida.

Career Timeline

2019 to 2026

Corporate General Manager

HGreg Lux, a multi-rooftop luxury and exotic group, South Florida and Costa Mesa, CA

2015 to 2018

General Manager

Schumacher Auto Group, Delray Beach, FL

2009 to 2014

General Manager

Braman Motorcars, Cadillac / Rolls-Royce / Bentley, Miami, FL

2001 to 2009

General Manager

Classic Cadillac and Sonic Automotive / Massey Cadillac, FL, NC, GA

Training and Credentials

NADA Dealer Academy
Sonic Automotive Dealer Academy
Ritz-Carlton Client Experience Training
Cadillac / Disney Institute Customer Service Training
General Motors Leasing Certification
JM&A Finance and Insurance Training
Grant Cardone Sales Training
Joe Verdi Automotive Sales Training

Core Competencies

Luxury Preowned OperationsHighline Inventory StrategyMulti-Rooftop LeadershipTurnaround ExecutionP&L OwnershipTalent Acquisition and Leadership DevelopmentDigital Retail OptimizationLead Performance StrategyInventory Turn ManagementKPI AccountabilityCulture BuildingCustomer Experience SystemsAI-Enabled Operational EfficiencyHigh-Pressure Decision-Making

Private Engagements

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