About
Three Decades on the Floor, in the Tower, and in the Corner Office
Joe Coscarelli is a luxury automotive executive with more than 30 years in highline and exotic retail, most recently Corporate General Manager of HGreg Lux.

I have spent more than 30 years in luxury, highline and exotic automotive retail, on the sales floor, in the tower and in the corner office.
Since 2019 I have been a central architect behind the expansion and operational maturity of one of America's fastest growing luxury preowned groups. As Corporate General Manager of HGreg Lux, a multi-rooftop luxury and exotic group in South Florida and Costa Mesa, CA, I directed its growth from 2 to 5 rooftops with full P&L responsibility for over $80M in active highline inventory. I recruited and developed 5 General Managers and more than 60 sales and service personnel.
Before that, I was General Manager at Schumacher Auto Group in Delray Beach, at Braman Motorcars (Cadillac, Rolls-Royce, Bentley) in Miami, and at Classic Cadillac, Sonic Automotive and Massey Cadillac across Florida, North Carolina and Georgia.
Today I advise dealerships on highline inventory strategy, turnaround, customer experience transformation, digital retail and AI-enabled operational efficiency. I am based in Palm Beach, Florida.
Career Timeline
2019 to 2026
Corporate General Manager
HGreg Lux, a multi-rooftop luxury and exotic group, South Florida and Costa Mesa, CA
2015 to 2018
General Manager
Schumacher Auto Group, Delray Beach, FL
2009 to 2014
General Manager
Braman Motorcars, Cadillac / Rolls-Royce / Bentley, Miami, FL
2001 to 2009
General Manager
Classic Cadillac and Sonic Automotive / Massey Cadillac, FL, NC, GA
